Does the thought of making $1000-$1500+ writing positive, 2-page stories sound intriguing?
Then customer case studies may be the perfect addition to your copywriting services.
I'm Casey Hibbard and I've been writing case studies for two decades - adding up to well over 1,200 of these fun projects!
I also authored the first book on creating and managing customer case studies, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset.
These days, case studies are STILL in high demand. In fact, I regularly have to turn away work because it's more than I can handle.
Businesses need these customer stories more than ever… but they can’t always find writers adequately skilled in interviewing, writing and managing case studies.
It's not that hard, but it is a specific skill that you need to hone.
A customer case study is simply a story of a happy customer's experience. Think of it as a testimonial x 10.
It details why a customer chose a product or service, how the customer uses it, and the benefits it brings.
Businesses leverage these positive stories to inject credibility into their sales, marketing and PR.
In the age of Amazon and TripAdvisor reviews, people are accustomed to relying on the experiences of others to help make decisions.
And case studies provide that essential credibility, education and validation to give buyers peace of mind in choosing a vendor.
In more than two decades of writing case studies, I’ve found no other form of copywriting as rewarding.
After all, I get to interview my clients’ happy customers and then capture that experience on the page.
And best of all, I earn $1,000 to $1,500 for each one. And more for longer, more in-depth case studies.
Case studies are unlike any other form of marketing collateral. It's a compelling, true story without all the promotional puffery you might find in other marketing copy. And not to mention fun to work on!
But I can't help all the businesses out there.
Quite simply, the market needs more SKILLED case study writers.
In my flagship program, The Case Study Copywriter's Crash Course, learn from-the-trenches tips from me. I'll walk you through the exact steps that I take to prepare for case studies, interview subjects, write compelling stories, manage the process and engage with designers.
Just as critical, I'll show you how to find and land these types of clients.
Get the essential skills to add case studies to your menu of copywriting services and you can…
Choose from THREE options:
Case studies simply aren’t like your average brochure or web copy. They involve a multi-step process with your clients’ happiest customers.
Other case study programs often focus mostly on writing case studies and NOT the full process.