Does the thought of making $1000-$1500+ writing positive, 2-page stories sound intriguing?
Then customer case studies may be the perfect addition to your copywriting services.
I'm Casey Hibbard and I've been writing case studies for two decades - adding up to more than 1,000 of these fun projects!
I also authored the first book on creating and managing customer case studies, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset.
These days, case studies are STILL in high demand. In fact, I regularly have to turn away work because it's more than I can handle.
Businesses need these customer stories more than ever… but they can’t always find writers adequately skilled in interviewing, writing and managing case studies.
It's not that hard, but it is a specific skill that you need to hone.
But before we get too far, let me back up a second.
“My client was very pleased with the case study I delivered. I owe that to your first-rate course (Mad Skills) and your excellent book. I have been referencing those resources constantly, for everything from how to format the draft document to how to manage the process. I am very grateful that you created those outstanding resources and made them available. I am delighted to be able to add case studies to my repertoire.”
– T. Hume
A customer case study is simply a story of a happy customer's experience. Think of it as a testimonial x 10.
It details why a customer chose a product or service, how the customer uses it, and the benefits it brings.
Businesses leverage these positive stories to inject credibility into their sales, marketing and PR.
In the age of Amazon and TripAdvisor reviews, people are accustomed to relying on the experiences of others to help make decisions.
And case studies provide that essential credibility, education and validation to give buyers peace of mind in choosing a vendor.
Short of word of mouth, there’s no better way to communicate value to buyers!
"I just wanted to thank you for everything. I landed two clients within the past week through using your strategies and using LinkedIn, and your course has just helped me feel really prepared. I am feeling really confident about case study writing and what I know as a case study writer from everything you teach."
- K. Corbett
In more than two decades of writing case studies, I’ve found no other form of copywriting as rewarding.
After all, I get to interview my clients’ happy customers and then capture that experience on the page.
And best of all, I earn $1,000 to $1,500 for each one. And more for longer, more in-depth case studies.
Case studies are unlike any other form of marketing collateral. It's a compelling, true story without all the promotional puffery you might find in other marketing copy. And not to mention fun to work on!
But I can't help all the businesses out there.
Quite simply, the market needs more SKILLED case study writers.
None of this is tough. It’s just a matter of having the skills and confidence to do it.
“The Case Study Mad Skills Crash Course is the blueprint for writing case studies. It’s a concise, no-fluff approach for freelancers and staff writers who want to hone their skills and stay competitive. Learn everything you need to write revenue-generating case studies and get support and feedback along the way. One of the best business investments I’ve made!”
– S. Jean-Louis
In my flagship program, The Case Study Writer’s Mad Skills Crash Course, learn from-the-trenches tips from me. I'll walk you through the exact steps that I take to prepare for case studies, interview subjects, write compelling stories, manage the process and engage with designers.
Just as critical, I'll show you how to find and land these types of clients.
If only I'd had a program like this when I first began! Instead, I learned on the job - much more slowly. Training would have catapulted me a lot further, a lot faster.
"It's not an exaggeration to say [the course and group coaching] changed the course of my career (and my life, as freelance writing has given me the flexibility to work anywhere). I was able to complete a case study sample within weeks of starting the course, and before the group coaching sessions had ended I already had two paying clients. I now feel like I have something valuable to offer my clients! Casey's step-by-step and transparent instructions were incredibly helpful and gave me the confidence to communicate my value, market myself, and follow up with clients (something that terrified me before)."
- A. Dayton
Interview Like a Pro
“I’ve spent a small fortune taking copywriting courses from the biggest names in the field. So I know what’s out there. Casey Hibbard’s course, The Case Study Writer’s Mad Skills Crash Course, is hands down one of the all-time-best courses I’ve ever taken. And in terms of value, it’s hands down the best. Hibbard truly over delivers.”
– D. Monroe
Capture Measurable Results
Write a Story that Sells
Craft Killer Headlines, Subheads, Sidebars and Quotes
"I am absolutely thrilled with everything I've learned from your Mad Skills Course on case studies. I've taken quite a few courses for copywriting and business development and yours is the whole kit and caboodle."
- L. Hitzeman
Be the Go-To Writer for Clients
Finding and Landing Case Study Clients
Get the "mad skills" to add case studies to your menu of copywriting services and you can…
Choose from THREE options:
At these rates, you'll pay back the cost of the course by 3-4x, or more, with just one case study project.
Case studies simply aren’t like your average brochure or web copy. They involve a multi-step process with your clients’ happiest customers.
Other case study programs often focus mostly on writing case studies and NOT the full process.
Mad Skills includes the complete process from finding clients to getting started with step 1 on your first project and walking you through to the end. I guide you through the exact process I use every day with my own clients.
Check out the FAQ page. If you still have questions, please email me at casey (at) storiesthatsellguide.com.
You have nothing to lose. If you decide the program is not for you, let me know within 30 days of purchase and I'll refund you in full.
All the best,
P.S. – Again, this is no risk. If you give the course a fair chance, and find it’s not for you, then I will refund your money if you cancel within 30 days.
P.P.S. – Remember, the typical case study project will easily pay back the cost of the course by 3-4x - or more!
© 2020 Compelling Cases